Forms
/
Features
/
UTM Tracking
Documents
/
Features
/
UTM Tracking
Sign
/
Features
/
UTM Tracking

Gain greater insight with UTM Tracking

Collect valuable campaign data from your form submissions to improve your marketing strategy.

Convert like a pro

Want to know exactly which activities lead to form conversions? With UTM Tracking, you can attribute form submissions to specific campaigns, making it easier to scale successful projects, improve conversion rates, and boost revenue.

Easily track form submissions

Formstack’s UTM Tracking feature gives you a comprehensive view of your form submissions, letting you easily track campaign effectiveness.
Robust

Create marketing campaigns for events, registrations, and other lead generation initiatives.

Comprehensive

Connect form submissions to campaign parameters like source, medium, term, content, name, and Google Click Identifier (GCLID).

Powerful

Pass campaign data to your preferred CRM for additional tracking and analysis.

How It Works

Equip your form with UTM Tracking in three easy steps:

Step 1: This powerful feature is part of our Conversion Kit. If not part of your plan, navigate to Settings > Plugins > Conversion Kit to start a free 7-day trial.

Step 2: Once enabled, choose the form that needs tracking, navigate to the Conversion Kit menu next to the Build tab, and click Add next to Campaign Tracking.

Step 3: Select which data you’d like to include in the form’s submission table. Check off the boxes next to the campaign parameters, create your URL with the parameters included, and hit Publish.

Learn more about using UTM Tracking in this help article.

Ready to get started?

Start a 14-day free trial to see how Formstack’s productivity solutions can help you simplify your day and achieve efficiency in the workplace.

All Features